Why YOUR brand matters
So, branding, huh? Why is this so important in this day and age? Everyone knows me, anyway…
The usual responses, however never underestimate the power of visual recognition. Human beings are visual creatures, and seeing something often enough just kind of cements it in our brains.
Branding goes way past being just a logo or a graphic. When you think about your brand, or another brand, you really want to think about your customer experience, from start to finish.
And I am talking everything from your logo, your website, your social media, the way your staff answer the telephone, or the way customers experience the very essence of you.
When you look at this rather wide definition of branding, it can be somewhat overwhelming to think about what is involved in your brand.
Basically, your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Think about it from the client’s perspective – remove yourself from being immersed in what you do, and pretend to be a customer.
Listen to your staff, watch their interactions, look at how you market and promote yourself. Is it clear what you do? What service you offer?
Is your logo prominent in everything from email signatures, to website and social media? Congruency is certainly key here.
Many small organizations and start-ups neglect spending necessary time thinking about their brand in this broad sense, and rather rush in to start making money. All well and good, but branding requires some hard work and careful thought and on going refinement.